Primark Presents Paula Echevarría SS25

Beach club-ready bikinis & swimsuits

The functionality of swimwear is a no-brainer, but what about its fashion credentials? Lucky for you, Paula’s newest swimwear capsule does both. The leopard print love affair continues for 2025, and in this collection, it’s showcased through a classic black and bronze leopard print swimsuit and shirt, and a subtle khaki textured style. For beach club outfit styling, gold-toned accessories are a surefire way to take your look to the next level. Paula’s picks for getting you on that guest list? Shell and starfish-accented bags, belts and necklaces!

It's all in the details when it comes to the bikinis and beach co-ords. Outside of the adjustable tie fastenings, playful palm tree embroidery and delicate pebble beading help elevate these from your classic black and white bikini sets. Don’t forget woven bags, sarongs and straw hats to keep you and your belongings shielded from the sun.

Summer neutrals

Our go-to lady for all things neutrals, Paula’s latest offerings are the epitome of beachside glamour. If your holiday wardrobe is rooted in loose-fit tops and lightweight, wide-leg trousers, our palm print shirt and skirt co-ord is a great way to embrace bolder styling without straying too far from your go-to silhouettes. The button-down shirt acts as a breezy beach cover-up and the maxi skirt amplifies your plain, jersey staples, day or night. Denim on holiday — hear us out.

What better way to offset that summer glow than with white denim? A great option for navigating the colder summer evenings, don’t blame us if these relaxed-fit jeans for women, teamed with knitted vests, shirts and tees, become your new denim go-to.

Sea-inspired styles

We’re taking cues from harbour hues this season! Coastal blues, yellows and coral tones are here to help you channel the shoreline, wherever your social calendar takes you. Our seabed-inspired print can be seen across a variety of silhouettes throughout the range, but we love the shirt and short set. Paula proves that this seemingly casual print offers elevated dressing capabilities in abundance when styled with smarter shoes and accessories.

Alternatively, stripes are never far from our packing list, and there are plenty on offer for you to choose from. Our blue, striped poplin co-ord offers breathability, while our yellow striped shorts are a playful alternative to your (likely) heavily-rotated denim shorts. A nod to nautical, without the clichés.